How These Dolls Blew Up the $92B Toy Industry

L.O.L. Surprise toys had an estimated 5 billion views on YouTube in 2020 alone. In just a few short years, the power to help launch a successful toy has moved from toymakers and TV executives to 9 year-olds and their parents. Child YouTube stars have now become popular brands on par with Star Wars and Marvel, and all of kids entertainment could shift because of it. Read more at Bloomberg.com: https://www.bloomberg.com/news/articles/2021-06-11/lol-surprise-on-youtube-helped-pave-way-for-ryan-s-world-toys Featuring: Nancy Zwiers, former Chief Marketing Officer of Spin Master. Spin Master is a leading global children's entertainment company creating exceptional play experiences through a diverse portfolio of innovative toys, entertainment franchises and digital games. Jim Silver, Chief Executive Officer of TTPM. TTPM's honest reviews to find the perfect toys for children & pets as well as the best baby gear. Chris Williams, Chief Executive Officer of Pocket.watch. Pocket.watch is the new studio creating global franchises from the YouTube stars and characters loved by Generation Alpha. Isaac Larian, Chief Executive Officer of MGAE. MGA Entertainment, the world’s largest private toy company, has a diversified portfolio of award- winning brands such as L.O.L. Surprise!, Poopsie Slime Surprise, Na! Na! Na! Surprise, BABY born Surprise, Little Tikes, VIRO Rides, Dojo Battle, Num Noms, Project Mc², Zapf Creation and many more. System Shock is an original series focused on the stories behind the technology that disrupted industries forever. See the full series here: /playlist/PLqq4LnWs3olWZfE2J2rlb-vOq0c-U23nZ #Toys #Documentary #Bloomberg And featuring the following creator channels: @Blippi @VladandNiki @gabyandalex2379 @KidsDianaShow @RyansWorld @Pinkfong @natandessie @evantube -------- Like this video? Subscribe: /Bloomberg Become a Quicktake Member for exclusive perks: /bloomberg/join QuickTake Originals is Bloomberg's official premium video channel. We bring you insights and analysis from business, science, and technology experts who are shaping our future. We’re home to Hello World, Giant Leap, Storylines, and the series powering CityLab, Bloomberg Businessweek, Bloomberg Green, and much more. Subscribe for business news, but not as you've known it: exclusive interviews, fascinating profiles, data-driven analysis, and the latest in tech innovation from around the world. Visit our partner channel QuickTake News for breaking global news and insight in an instant.

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